ARTICLE
Is Door Knocking Still Relevant in 2025? As roofing contractors, our approach to finding and connecting with potential clients has shifted dramatically in recent years. In the past, door knocking was one of the few ways to generate leads quickly, especially after storms or major weather events. But now, we’re seeing a massive shift towards digital marketing—SEO, Google My Business, social media advertising—all of which allow roofers to reach homeowners at scale. These tools let us target specific areas, track engagement, and measure return on investment (ROI) in ways door knocking never could. That said, digital marketing doesn’t fully replace the personal connection door knocking provides. While online reviews, a polished website, and targeted ads can establish credibility, they don’t always create the instant trust that a face-to-face conversation can. There’s a reason some roofers still use this method in 2025—it can cut through the digital noise and build immediate rapport, particularly in areas where roofing needs are urgent. So, while many roofers have embraced digital, does that mean we should abandon door knocking altogether? Not necessarily! It’s important to understand how each tactic fits into a broader strategy. In the evolving landscape, it’s no longer about choosing one over the other but figuring out how to integrate both approaches effectively. Let’s dive deeper into how contractors can strike the right balance and maximize results. The Case for Door Knocking in 2025 While digital marketing dominates in today’s roofing industry, door knocking remains a powerful tool in specific situations. After storms or in high-need areas, face-to-face contact can provide immediate, personalized engagement that online marketing can’t replicate. This is especially true in regions like Texas, where severe weather creates an urgent demand for roofing services. Homeowners facing urgent roofing needs often value the personal connection and immediate response that door knocking provides, especially when it’s done by a professional who can quickly assess the situation and offer solutions. Unlike online ads or social media posts, a face-to-face conversation builds trust on the spot, allowing homeowners to feel confident in their decision to hire. In 2025, door knocking may not be as widespread as it once was, but when targeted, it’s still an effective tactic that complements a well-rounded marketing strategy. A Balanced Approach: Door Knocking + Digital Marketing Rather than choosing between door knocking or digital marketing, successful roofers in 2025 should integrate both strategies. Digital marketing—through SEO, Google My Business, and online reviews—can help build a strong online presence and attract leads while door knocking can be used strategically in areas where immediate outreach is beneficial. For example, after a storm, digital ads can raise awareness, but doorknocking allows for personal engagement with homeowners in affected neighborhoods. Combining these tactics ensures broad coverage. Roofers can maximize results by preparing door knocking campaigns alongside digital efforts, such as following up with emails or targeted ads to stay top-of-mind with potential customers. This hybrid approach not only diversifies lead generation but also provides opportunities for meaningful, local connections while reinforcing the brand through digital touchpoints. Legal and Ethical Considerations Before starting a door knocking campaign, roofing contractors must comply with the specific legal requirements of each municipality. Many areas, including those in Texas, have solicitation ordinances, permit requirements, and restrictions on when and how door-to-door sales can take place. For an example, check out this article from the Dallas Police Department that outlines their solicitation ordinances. It will give you a good sense of the types of regulations municipalities have and what you should be aware of before starting a door knocking campaign. Failing to comply could result in fines or damage to your business’s reputation. Beyond legality, RCAT strongly discourages high-pressure sales tactics. Our organization emphasizes trust and integrity—cornerstones of RCAT membership. Contractors should always focus on taking care of consumers, building trust through respectful, helpful interactions that prioritize homeowner comfort and informed decision-making. Our Take: Door Knocking is Still Viable—But It’s Just a Tactic Door Knocking remains a viable tactic for roofers, particularly when done with professionalism and respect. While it can build immediate trust, it should be seen as part of a broader marketing strategy, including digital tools like SEO, Google My Business, and social media. The key is maintaining high ethical standards, avoiding high-pressure sales tactics, and focusing on building trust with potential clients. If you’re a roofer committed to integrity and looking to grow your business, consider joining RCAT for resources and support. Learn more about membership today! https://www.rcat.net/membership.html
As roofing contractors, our approach to finding and connecting with potential clients has shifted dramatically in recent years.
In the past, door knocking was one of the few ways to generate leads quickly, especially after storms or major weather events.
But now, we’re seeing a massive shift towards digital marketing—SEO, Google My Business, social media advertising—all of which allow roofers to reach homeowners at scale.
These tools let us target specific areas, track engagement, and measure return on investment (ROI) in ways door knocking never could.
That said, digital marketing doesn’t fully replace the personal connection door knocking provides.
While online reviews, a polished website, and targeted ads can establish credibility, they don’t always create the instant trust that a face-to-face conversation can.
There’s a reason some roofers still use this method in 2025—it can cut through the digital noise and build immediate rapport, particularly in areas where roofing needs are urgent.
So, while many roofers have embraced digital, does that mean we should abandon door knocking altogether?
Not necessarily!
It’s important to understand how each tactic fits into a broader strategy.
In the evolving landscape, it’s no longer about choosing one over the other but figuring out how to integrate both approaches effectively.
Let’s dive deeper into how contractors can strike the right balance and maximize results.
While digital marketing dominates in today’s roofing industry, door knocking remains a powerful tool in specific situations.
After storms or in high-need areas, face-to-face contact can provide immediate, personalized engagement that online marketing can’t replicate.
This is especially true in regions like Texas, where severe weather creates an urgent demand for roofing services.
Homeowners facing urgent roofing needs often value the personal connection and immediate response that door knocking provides, especially when it’s done by a professional who can quickly assess the situation and offer solutions.
Unlike online ads or social media posts, a face-to-face conversation builds trust on the spot, allowing homeowners to feel confident in their decision to hire.
In 2025, door knocking may not be as widespread as it once was, but when targeted, it’s still an effective tactic that complements a well-rounded marketing strategy.
Rather than choosing between door knocking or digital marketing, successful roofers in 2025 should integrate both strategies.
Digital marketing—through SEO, Google My Business, and online reviews—can help build a strong online presence and attract leads while door knocking can be used strategically in areas where immediate outreach is beneficial.
For example, after a storm, digital ads can raise awareness, but doorknocking allows for personal engagement with homeowners in affected neighborhoods.
Combining these tactics ensures broad coverage.
Roofers can maximize results by preparing door knocking campaigns alongside digital efforts, such as following up with emails or targeted ads to stay top-of-mind with potential customers.
This hybrid approach not only diversifies lead generation but also provides opportunities for meaningful, local connections while reinforcing the brand through digital touchpoints.
Before starting a door knocking campaign, roofing contractors must comply with the specific legal requirements of each municipality.
Many areas, including those in Texas, have solicitation ordinances, permit requirements, and restrictions on when and how door-to-door sales can take place.
For an example, check out this article from the Dallas Police Department that outlines their solicitation ordinances.
It will give you a good sense of the types of regulations municipalities have and what you should be aware of before starting a door knocking campaign.
Failing to comply could result in fines or damage to your business’s reputation.
Beyond legality, RCAT strongly discourages high-pressure sales tactics.
Our organization emphasizes trust and integrity—cornerstones of RCAT membership.
Contractors should always focus on taking care of consumers, building trust through respectful, helpful interactions that prioritize homeowner comfort and informed decision-making.
Door Knocking remains a viable tactic for roofers, particularly when done with professionalism and respect.
While it can build immediate trust, it should be seen as part of a broader marketing strategy, including digital tools like SEO, Google My Business, and social media.
The key is maintaining high ethical standards, avoiding high-pressure sales tactics, and focusing on building trust with potential clients.
If you’re a roofer committed to integrity and looking to grow your business, consider joining RCAT for resources and support.
Learn more about membership today! https://www.rcat.net/membership.html